HYTE at Anime Expo 2023!

June 16, 2023

We were so excited to celebrate Anime Expo’s comeback last year, and we hoped you would join us in the fun. We hope you were able to participate in our weekend filled with exciting guests, endless prizes and giveaways! Missed out? Read along to find out what happened at AX2023.

What is Anime Expo?

Anime Expo, or AX, is one of the largest conventions started by a 501c3 non-profit organization, SPJA, who has a mission to inspire the world through Japanese animation and culture. Every year, Anime Expo wants to bring the industry and the fans together by holding a 4-day long event to cover all things Anime, which includes games, shows, V-tubers, cosplays, and different artists! Anime Expo will be holding different events everyday, with live performances from different musical guests, industry panels, fan panels, screenings, and many more.

When & Where is Anime Expo 2023?

Anime Expo 2023 brought together fans and the industry to celebrate Japanese pop culture on July 1st-4th at the Los Angeles Convention Center in Downtown Los Angeles, California. HYTE was located in the Entertainment Hall at booth E-22 and E-23 this year.

What did we do at our booth?

HYTE and iBUYPOWER had an exciting booth experience for conventiongoers last year, and it's no surprise that we had even more in store this year. We shared a giant space in the Entertainment Hall to bring you a highly interactive and star-studded booth experience

HYTE x hololive production

Did you miss it? We announced our THIRD collaboration PC case with hololive Production, featuring hololive EN's very own Mori Calliope. We gave hololive fans an opportunity to see the hololive PC case, as well as its accompanying accessories, in-person at one of the biggest anime conventions in the country. It was so fun meeting all the Dead Beats who visited our booth to see the case and ask us questions about it!



Much like PAX East/West and Twitchcon, we invited some of your favorite streamers to join us at our booth. Some familiar and new faces joined us at Anime Expo as special guests for our events or to meet you all. BTMC, Braxophone, CardyDesu, and more graced the Stream Zone and even made time to meet with fans after their stream! For those at home, did you catch the stream segments from Anime Expo?


Exclusive Modded PCs

Teaming up with Blue Horse Studios, we sent them our cases to be transformed into anime masterpieces! At Anime Expo, we’ll be showcasing 3 different mods using our PC cases. We’ll also be bringing a fourth case mod that we had unveiled and showcased back at PAX East. We were happy to see all the conventiongoers who stopped by and even snapped photos of these crazy cool PC mods.


Follow along on HYTE socials:

Twitter/Instagram/TikTok: @HYTEBrand

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