HYTE at Anime Expo 2024!

June 29, 2024

We hope you were able to participate in our weekend filled with exciting guests, endless prizes and giveaways! With so many announcements and special guests this year, Anime Expo 2024 is definitely a year to remember.

What is Anime Expo?

Anime Expo, or AX, is one of the largest conventions started by a 501c3 non-profit organization, SPJA, who has a mission to inspire the world through Japanese animation and culture. Every year, Anime Expo wants to bring the industry and the fans together by holding a 4-day long event to cover all things Anime, which includes games, shows, V-tubers, cosplays, and different artists! Anime Expo will be holding different events everyday, with live performances from different musical guests, industry panels, fan panels, screenings, and many more.

When & Where was Anime Expo 2024?

Anime Expo 2024 brought together fans and industry leaders to celebrate Japanese pop culture on July 4th-7th at the Los Angeles Convention Center in Downtown Los Angeles, California. HYTE was in the Entertainment Hall at booth E-40 and E-45 this year.

HYTE at Anime Expo 2024!

Before the show, we announced the lineup of exciting activities we had planned for Anime Expo 2024! With such a jam-packed event, we wanted let everyone know what exciting activities we had at our booth so they could plan their visit accordingly. Here's a rundown of what was at our booth:


We were thrilled to reveal our new partnership with HoYoverse’s HONKAI: STAR RAIL with the world premiere of our first collaboration project, starring Silver Wolf of the Stellaron Hunters! Silver Wolf is a mysterious faction in which Silver Wolf specializes in the art of “aether editing” to tamper with reality’s data itself.

Attendees got a first look at our officially licensed collaboration line-up, including a HONKAI: STAR RAIL Silver Wolf-themed HYTE 70 Modern Aesthetic Case, Silver Wolf Keycap Set, and a prebuilt RDY gaming PC from iBUYPOWER.
The area was decked out in gamer fashion, as it was supposed to be Silver Wolf's den. Attendees wrote what their "weakness" was on a post-it to place on the "Weakness Wall" to participate in a giveaway hosted by Intel.

Attendees who went to "The Official Honkai: Star Rail Panel - Crafting Compelling Characters in Animated Shorts" on July 5th 2024 also got a chance to win a signed Official HYTE Y70 "Silver Wolf" Limited Edition Case, autographed by the voice actors attending!


We put together a birthday celebration for Dokibird on July 4th! To celebrate her birthday, Doki had exclusive panels, giveaways, and a meet & greet throughout all of Anime Expo. Her Q&A panel was on her birthday, July 4th 2024. On July 5th, she had a karaoke panel, and finally, on July 6th, Dokibird had a Meet & Greet with her fans. That was a three day celebration, so thank you for those who supported Dokibird and joined in on the festivities!

Additionally, we had a VCT Americas "Unlock Your Ace" Aimlabs experience where attendees showed off their aim on Aimlabs and also had the chance to throw foam Mosh at targets for prizes!


Famous cat meme artist BasiilLeaf had her very own space where she drew, printed out, and signed original cats for 25 lucky people! Attendees who stopped by the booth got a chance to win an exclusive art piece of Basil's iconic cat, and also had a chance to participate in the Meet & Greet on Days 2-4!


Attendees had so much fun in the iBUYPOWER x HOLO INDIE SHOWCASE section! Those who came by got to see their favorite oshi with featured hololive production x HYTE PC cases and had a chance to play/win free prizes. Each day we had "King of the Hill" formatted tournaments, and if you played Idol Showdown, you could earn an exclusive print of Watson Amelia or Mori Calliope illustrated by Rosuuri!


For those who wanted to participate in something fun and simple, ring toss was the way to go! Attendees were able to participate in a session of ring toss to win prizes and more!

In just the blink of an eye, AX 2024 is now over. So much has happened throughout the four days of the convention that we can't even begin to describe how rewarding it was. This has been our biggest Anime Expo to date, and we can't wait to see what the future has in store for us!

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